Why Choose Us

Caring for Seniors in the Heart of the Carolinas

As we grow older, one thing becomes abundantly clear: home is truly where the heart is and being able to continue living there is extremely important.

Every corner seems to hold a precious memory, a story of the love and laughter shared with family and friends.

Helping older adults continue to live and thrive in the homes they love, and to continue creating new memories there, is the goal of each team member at Carolina Hearts Home Care. Our professionals in home care in Rockingham and the surrounding areas not only feel like part of our family—they will feel like an extension of yours, providing the exceptional care and compassion you expect.

We’re far from just another cookie-cutter home care provider.

Owned and operated by husband and wife team Bryan and Brigitte Laney, and with deep roots in the local communities, we have been serving older adults throughout the heart of the Carolinas since 2005.

Families trust the RN-supervised care we provide to seniors in the comfort of their own home. We take the time to get to know each person as a unique individual, to understand what each client wants to accomplish with their in-home care services, and to offer just the right support, assistance, and companionship.

Our highly knowledgeable and efficient team is committed to creative care solutions and timely, transparent communication. Carolina Hearts is a care partner that local seniors can rely on to help them overcome any challenges and achieve an overall improved quality of life.

Our Care Team

At the heart of our care services are the dedicated professionals who have a passion for ensuring that seniors can remain both safe and independent at home.

To ensure the Carolina Hearts Home Care team meets our rigorous standards, we adhere to a hiring protocol that includes:

When we find just the right person we’d want caring for our own loved ones at home, we then provide initial and ongoing training – both online and in-person/hands-on, as well as supervision and oversight by a staff RN.

We also fully insure each member of our team with professional liability and worker’s comp coverage in order to provide the families we serve with peace of mind.

Finally, we carefully consider each client’s specific requests and provide the best match for his or her care based on personality, interests, caregiver strengths, and more.

The end result is an improved quality of life for the seniors in our care from an exceptional team of trusted, compassionate, and highly skilled caregivers.

CARES® Dementia Specialists: A Higher Level of Care

Effectively caring for someone with dementia requires skill, creativity, and expertise. At Carolina Hearts Home Care, we go the extra mile for seniors with dementia by providing additional training to our caregivers by RNs who are CARES Dementia Specialists. These credentialed care professionals have completed a 40-hour dementia care training program, passed a CARES Dementia Specialist exam, and renew their certifications every two years. 

The CARES program recognizes and tests a user’s dementia understanding and dementia care knowledge from the Alzheimer’s Association Dementia Care Practice Recommendations and published CARES research studies of select CARES online dementia care training programs.

CARES is the only online dementia care training program recognized by the CMS to meet the Section 6121 training requirements of the Affordable Care Act for enhanced nursing aide training.

There are only 17 individuals throughout North Carolina who have earned this achievement, and we’re pleased to have trained and hired three of them, making us the top choice for dementia care services in our area.


Carolina Hearts Home Care Relias Learning

Relias Learning logo

Ensuring that our care team is up-to-date on the safest and most innovative care techniques in order to meet the diverse needs of clients is one of our top priorities. To do this, we have partnered with Relias Learning, a nationally renowned training and certification agency for caregiving professionals. Through Relias, each member of our care team accesses mandatory, on-going training opportunities to help them grow professionally and increase their caregiving skills. With a commitment to continued professional development, we ensure our clients receive consistent, high-level care in order to achieve health and wellness goals.

Mission / Vision

Our mission is to provide dependable, efficient, and knowledgeable care to each of our clients so that they can achieve and maintain the optimum quality of life and improved outcomes.

Carolina Hearts Home Care strives to help clients meet personal care needs in a way that will enable them to be as independent as possible and remain in the environment that is most familiar and comfortable. We accomplish this through open, frequent, and transparent communication that is responsive to individual needs and concerns.


Carolina Hearts Home Care believes that quality health care is a right rather than a privilege.

Guiding Principles

At Carolina Hearts Home Care, we believe:

Award-Winning Care Families Trust

Home Care Pulse - Best of Home Care

Carolina Hearts Home Care is honored to have earned four awards from Home Care Pulse, an independent, third-party satisfaction measurement firm. For the first time, we have eared the Top 100 in Experience award. This award highlights a select group of 100 home care providers in North America that have obtained the highest overall ratings from clients and caregivers in satisfaction surveys. Also for the first year, we have earned the Best of Home Care – Leader in Experience award, which represents the top 15% of providers participating in Home Care Pulse’s Experience Management Program. These awards are the highest achievements a home care provider can earn.

Additionally, for the third year in a row, Carolina Hearts has earned Best of Home Care – Provider and Employer of Choice designations. These awards are based upon client and caregiver interviews and demonstrate our ongoing commitment to exceeding expectations in client care, customer service, and caregiver job satisfaction. Awarded to home care companies that receive the highest satisfaction scores from current clients and caregivers, these distinctions confirm that we rank in the top percent of in‑home care providers nationwide.

Committed to Exceptional Senior Care

At Carolina Hearts Home Care, we are committed to providing our clients with exceptional care. To ensure that we are exceeding expectations and delivering the highest-quality home care in Rockingham and the surrounding communities, we have partnered with Home Care Pulse, an independent, third-party satisfaction firm, to continuously collect and analyze feedback from clients, family members, and our care team. Using a third-party firm helps ensure feedback is given honestly and without hesitation. Our goal is to be responsive to the feedback we receive in order to continuously improve both the client and caregiver experiences, both of which lead to positive client outcomes.

BBB Accredited and A+ Rated

Carolina Hearts Home Care is proud to be accredited by the Better Business Bureau and to have achieved an A+ rating, the highest rating a company can receive with the BBB. This achievement means that Carolina Hearts Home Care has received few (if any) complaints and has consistently met and maintained exceptional standards in terms of licensing, advertising and honoring commitments.

Chamber of Commerce

As a local business committed to enhancing the communities we serve, Carolina Hearts Home Care is proud to be a member of both the Laurinburg / Scotland County Area Chamber of Commerce and the Richmond County Chamber of Commerce. We were honored to be named a 2020 Business of the Year by the Laurinburg / Scotland County Area Chamber of Commerce for our significant contributions to the community.

Member, Association for Home & Hospice Care of North Carolina

Association for Home & Hospice Care of North Carolina color logoAs members of the Association for Home & Hospice Care of North Carolina (AHHC), Carolina Hearts Home Care is able to access resources and educational materials aimed at helping agencies provide exceptional care. Additionally, we work with state and local leaders to advocate for the importance of home and hospice care for seniors in our service area.

If you have any questions about our service area, or would like to schedule a free in-home consultation to get started with in home care in Laurinburg, Rockingham, Raeford, Cheraw, Hamlet, or the Sandhills area, contact us any time at 910-277-2505.